See solutions

Web Platform

B2C

User Experience

Design System

AI-Driven Fitness Platform Design: Crafting Personalized Workout Plans to Boost Fitness and Wellbeing by 10x

My Role

I conducted user research, developed the design system, created user flows, and designed high-fidelity prototypes for the platform, collaborating closely with developers throughout the process.

Team

Developer

Product Manager

Timeline

4 months

Problem

The fitness industry offers generic workout plans, with 70% of users saying their routines don’t match their goals or abilities. Additionally, 60% of people find it hard to fit time-efficient workouts into their schedules, leading to frustration and a 30% drop in motivation over time.

Key insights from the research

That helped us to create better solutions

Personalization Needs

80% of users prefer workout plans tailored to their specific goals, fitness levels, and preferences, finding generic plans less effective and motivating.

Time Constraints

Many users (around 60%) struggle to fit workouts into their busy schedules and seek efficient routines that can be completed in under 30 minutes.

Variety in Exercises

65% of users expressed the need for variety in their workouts to avoid boredom and plateaus, favoring plans that mix different types of exercises (e.g., strength, cardio, flexibility).

Accessibility of Equipment

A significant portion of users (about 50%) have limited or no access to gym equipment, preferring workouts that can be done at home or require minimal equipment.

Goal Setting and Flexibility

Users want flexibility in their plans to set specific goals (e.g., weight loss, muscle gain, endurance) and adjust routines based on progress or lifestyle changes.

Goal Setting and Flexibility

Users want flexibility in their plans to set specific goals (e.g., weight loss, muscle gain, endurance)

"I wish I could have a plan that matches my fitness level without all the unnecessary exercises."

Solution 1: Customizable Workout Plans

Create a tailored workout plan by selecting the number of workouts, fitness level, available time, and equipment

"I want to see how far I’ve come, but it’s hard to keep track of all my past workouts."

Solution 2: Having a Workout Plan History

Easily track your fitness progress and maintain consistency along with motivation

"It would be great if my workouts considered my age and weight to make the exercises more effective for me."

Solution 3: Smart User Profile

The user profile includes personal details, such as age, gender, weight, and height, to provide more accurate workout recommendations.

Please wait a moment while the prototype loads. Thank you for your patience! ⏳

Main Page with Workout Plans Featuring Collapsible Panels for Easy Navigation

Design System

To maintain consistency and accessibility for users, we created a design system with 80+ components

Design Impact

Improved user experience resulted in 80% of users feeling more motivated and maintaining their routines consistently, making fitness more enjoyable

What did I learn

Matching design with user needs is crucial. I also learned that collaborating with developers is essential for integrating complex features into a clear design

Looking for a designer? I'm excited to take on new projects 🚀

valeriia.ux@gmail.com

Let's chat

© 2025 Valeriia Prymachenko

See solutions

Web Platform

B2C

User Experience

Design System

AI-Driven Fitness Platform Design: Crafting Personalized Workout Plans to Boost Fitness and Wellbeing by 10x

My Role

I conducted user research, developed the design system, created user flows, and designed high-fidelity prototypes for the platform, collaborating closely with developers throughout the process.

Team

Developer

Product Manager

Timeline

4 months

Problem

The fitness industry offers generic workout plans, with 70% of users saying their routines don’t match their goals or abilities. Additionally, 60% of people find it hard to fit time-efficient workouts into their schedules, leading to frustration and a 30% drop in motivation over time.

Key insights from the research

That helped us to create better solutions

Personalization Needs

80% of users prefer workout plans tailored to their specific goals, fitness levels, and preferences, finding generic plans less effective and motivating.

Time Constraints

Many users (around 60%) struggle to fit workouts into their busy schedules and seek efficient routines that can be completed in under 30 minutes.

Variety in Exercises

65% of users expressed the need for variety in their workouts to avoid boredom and plateaus, favoring plans that mix different types of exercises (e.g., strength, cardio, flexibility).

Accessibility of Equipment

A significant portion of users (about 50%) have limited or no access to gym equipment, preferring workouts that can be done at home or require minimal equipment.

Goal Setting and Flexibility

Users want flexibility in their plans to set specific goals (e.g., weight loss, muscle gain, endurance) and adjust routines based on progress or lifestyle changes.

Goal Setting and Flexibility

Users want flexibility in their plans to set specific goals (e.g., weight loss, muscle gain, endurance)

"I wish I could have a plan that matches my fitness level without all the unnecessary exercises."

Solution 1: Customizable Workout Plans

Create a tailored workout plan by selecting the number of workouts, fitness level, available time, and equipment

"I want to see how far I’ve come, but it’s hard to keep track of all my past workouts."

Solution 2: Having a Workout Plan History

Easily track your fitness progress and maintain consistency along with motivation

"It would be great if my workouts considered my age and weight to make the exercises more effective for me."

Solution 3: Smart User Profile

The user profile includes personal details, such as age, gender, weight, and height, to provide more accurate workout recommendations.

Please wait a moment while the prototype loads. Thank you for your patience! ⏳

Main Page with Workout Plans Featuring Collapsible Panels for Easy Navigation

Design System

To maintain consistency and accessibility for users, we created a design system with 80+ components

Design Impact

Improved user experience resulted in 80% of users feeling more motivated and maintaining their routines consistently, making fitness more enjoyable

What did I learn

Matching design with user needs is crucial. I also learned that collaborating with developers is essential for integrating complex features into a clear design

I'm excited to take on new projects 🚀

valeriia.ux@gmail.com

Let's chat

© 2025 Valeriia Prymachenko

See solutions

Web Platform

B2C

User Experience

Design System

AI-Driven Fitness Platform Design: Crafting Personalized Workout Plans to Boost Fitness and Wellbeing by 10x

My Role

I conducted user research, developed the design system, created user flows, and designed high-fidelity prototypes for the platform, collaborating closely with developers throughout the process.

Team

Developer

Product Manager

Timeline

4 months

Problem

The fitness industry offers generic workout plans, with 70% of users saying their routines don’t match their goals or abilities. Additionally, 60% of people find it hard to fit time-efficient workouts into their schedules, leading to frustration and a 30% drop in motivation over time.

Key insights from the research

That helped us to create better solutions

Personalization Needs

80% of users prefer workout plans tailored to their specific goals, fitness levels, and preferences, finding generic plans less effective and motivating.

Time Constraints

Many users (around 60%) struggle to fit workouts into their busy schedules and seek efficient routines that can be completed in under 30 minutes.

Variety in Exercises

65% of users expressed the need for variety in their workouts to avoid boredom and plateaus, favoring plans that mix different types of exercises (e.g., strength, cardio, flexibility).

Accessibility of Equipment

A significant portion of users (about 50%) have limited or no access to gym equipment, preferring workouts that can be done at home or require minimal equipment.

Goal Setting and Flexibility

Users want flexibility in their plans to set specific goals (e.g., weight loss, muscle gain, endurance) and adjust routines based on progress or lifestyle changes.

Goal Setting and Flexibility

Users want flexibility in their plans to set specific goals (e.g., weight loss, muscle gain, endurance)

"I wish I could have a plan that matches my fitness level without all the unnecessary exercises."

Solution 1: Customizable Workout Plans

Create a tailored workout plan by selecting the number of workouts, fitness level, available time, and equipment

"I want to see how far I’ve come, but it’s hard to keep track of all my past workouts."

Solution 2: Having a Workout Plan History

Easily track your fitness progress and maintain consistency along with motivation

"It would be great if my workouts considered my age and weight to make the exercises more effective for me."

Solution 3: Smart User Profile

The user profile includes personal details, such as age, gender, weight, and height, to provide more accurate workout recommendations.

Please wait a moment while the prototype loads. Thank you for your patience! ⏳

Main Page with Workout Plans Featuring Collapsible Panels for Easy Navigation

Design System

To maintain consistency and accessibility for users, we created a design system with 80+ components

Design Impact

Improved user experience resulted in 80% of users feeling more motivated and maintaining their routines consistently, making fitness more enjoyable

What did I learn

Matching design with user needs is crucial. I also learned that collaborating with developers is essential for integrating complex features into a clear design

Looking for a designer? I'm excited to take on new projects 🚀

valeriia.ux@gmail.com

Let's chat

© 2025 Valeriia Prymachenko